More than 2/3 of the Portuguese population work in services and have little free time. We helped develop an errand service and small convenience tasks company, that provides services in the Union of Parishes of Torres Vedras and Matacães and in the villages of Mafra and Ericeira. We analyzed the inhabitants’ work, consumption and leisure habits, tried to understand their needs for convenience services, inspired ourselves with examples already installed in other cities and created a regional brand dedicated to making life easier for those around them.