Since 2002, the local authorities of Óbidos have been focusing on promoting the village as a tourist destination of national and international attraction. This study analyzed the contribution of events to the affirmation of the village as a brand and the perception of its visitors about the events attended. The objective was to identify the place branding strategies present in the “Óbidos Vila Natal” and “International Chocolate Festival” events. The results allowed us to conclude that the town of Óbidos has distinctive characteristics from other towns, largely due to the cultural events that are organized and the overarching communication carried out by the local authorities.