This work focused on the use of the web to promote Wine Tourism in the western region of Portugal, mainly on the Lisbon Wine Route. We started by characterizing the offer of wine tourism in the western region of Portugal and understanding the online communication strategies used to promote wine tourism. Our results showed that, in the region under study, the wine tourism offer was not yet consistent and the communication carried out through its websites had severe deficiencies. However, due to the potential of this tourist sector, the venture on the promotion of wine tourism through the web can be an added asset for all organizations in the area.