Registrations for the 2009 Challenge are now open!
Some quotes from professors, students and businesses that took part in the 2008 Challenge
“The Challenge energized me and my students. The ability to work with a real-life client and spend “real money” on Google AdWords was unique and exciting.”
“This experience has been one of the absolute highlights of my college experience; I wish more opportunities were available like this.”
“Sharp minds, energetic marketers and a free AdWords budget. I would strongly recommend participating in the Challenge to any business.”
“Students have first hand experience with real clients and real budgets to get real results. Is there a better way to gain experience with the real world?”
The Google Online Marketing Challenge is a global student online marketing competition open to any higher education institution, anywhere in the world.
Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.
The 2008 Google Online Marketing Challenge saw more than 1600 student teams from 47 countries around the world taking part in this global competition. Find out more about our 2008 winners and finalists here.
How does it work?
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.
Who can enter?
The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2009 are now open. If you are a professor or lecturer and want your class to compete, register now!