Por que, para os consumidores, encontrar ofertas está a transformar-se em modo de vida, para não dizer fonte de orgulho.
We touched on PRICING PANDEMONIUM before, but it’s more than time for a full Trend Briefing on this phenomenon, looking at not just the many new and innovative ways in which brands are using promotions and offers, but how consumer attitudes to discounts and deals are changing.
In fact, the avalanche of deals currently available to consumers are not just a short-term symptom of the financial crisis; DEALER-CHIC is here to stay:
DEALER-CHIC | Consumers have always loved getting good deals or exclusive rewards, but rather than having to hide one’s haggling, securing the best deal is now accepted, if not admired by one’s fellow consumers. Deal hunting will continue to be an integral part of consumers’ lives, as it’s now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
Now, we’re not saying that all of consumption will be dominated by discounted goods and services. However, for status-conscious consumers (read: all of them ;-), making the most of discounts and deals is no longer considered cumbersome or even embarrassing, but simply smart.
In fact, DEALER-CHIC is yet another example of the longer-term shifts playing out in the consumer arena, where savvy consumers have more choice, higher expectations, and more control, while mature consumers have an ever-less reverential relationship to brands.
So, here are just three reasons why DEALER-CHIC is set to get bigger and bigger in the coming years:
- MORE FOR LESS: While many people in developed economies may have less money to spend right now, consumers everywhere will forever look to experience more.
- THE MEDIUM IS THE MOTIVATION: Consumers are now being alerted to, using, reusing and sharing offers and deals via new (and therefore infinitely more exciting and attractive) technologies.
- BEST OF THE BEST: With instant mobile or online access to not only deals but reviews as well, consumers can now be confident they’re getting the best price for the best product or service.